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Business Plan
Le Business Plan
1. Company presentation 2. Founders and managerial team 3. Market analysis
4. Company products 5. Positioning and competition 6. Production
7. Sales and marketing 8. Development strategy 9. Financial file
10. Keys to success
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Idea

  • What services or goods do you wish to provide, produce or sell ?

  • What products or services will really be sold ?
    (the product manufactured by your company, its rights of use, copyright)

  • How will this product or service be exploited ?

  • What need does this product or service fulfill ?

  • How is it useful ?
Origin

  • How did the idea originate ?

  • Is it totally new, or a continuation of what already exists on the market with your added value creation ?
Objectives: market share, results...

  • How will it be sold (shop, sales force, intermediaries, by correspondence..)?
Investors

  • Has your project already convinced investors ?
Composition of different management and control units :
(board of Directors, supervision council, strategic committees,scientists..)

  • Who will be the project decision-makers ?
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Presentation of founders and managerial team

  • The presentation can be accompanied by a CV as an appendix.
Explanation of Incentives

Do the founders have a similar vision of project realisation ?
  • Desire for independance,
  • Desire for responsibility,
  • Realisation of a dream or a passion,
  • To exploit an opportunity,
  • Choice of a social status...
Skills description

  • Description of professional experience and/or extra-professional to support the project's feasibility.

  • Are the different manager's skills complimentary ?

  • Are special skills required ?
Distribution of functions

  • Scheme or person by person summary.
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Market size and trends

What is the nature of the targeted market ?
  • Local, Régional, National, International
  • Seasonal or permanent
  • Sedentary or mobile
  • …/…
Products and recent developments

  • New legislation, new technologies, have related or competitive products played a role in market choice ?
Players

  • Is the market exploitable ?
  • Is the market regulated ?
Target

  • Which clientele do you think you can reach? (private individuals, entreprises, young people, working population, retired people) ?

  • Is the clientele data-identifiable or dispersed ?

  • Is it a local clientele or a mass market clientele ?
Evolution prospects

  • Renewable clientele via innovations, new ideas...

  • Permanent clientele
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Idea

Product description

  • Technical description of product
  • Possibility of product illustration via photos or sketches
Differentiation factors

  • What added value will differentiate the product from its competitor's products ?
Strengths and weaknesses

  • Constraints linked to the type of product or service that you want to sell may be strong or weak points ?
Industrial ownership

  • If the idea is an innovative product, service or concept, think of taking handling precautions (patents by the INPI, specialised sites...)
Future Technological Developments

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Idea

Presentation of main competitors

  • What kind of competitors will you be facing ? (big or small structures..) ?

  • Is the competition immediately identifiable or hidden in transversal activities ?
Distribution of market shareholder

  • Where is the competition situated geographically and commercially on the targeted market ?
Company position compared to the competition

  • Is there a possibility that a competitor with powerful means and resources may react to your presence on the market ?
  • Could you be exposed to secret or disloyal competition ?
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Idea

Strategy

  • Description of production strategy envisaged
Production process

  • What will be the progression of the envisaged production ?
Means

  • What means do you have at your disposal ?

  • Is the necessary equipment available and reliable ?

  • What means will you have to implement internally, or find resources externally ?

  • Do you envisage technological and/or commercial partnerships ?

  • Do you envisage resorting to sub-contracting ?
Contraints

  • what are your production constraints (supplies, manufacturing process, conditioning...) ?
Scheduling

Budgets

  • What financial means are you going to set up ?

  • What initial investments will be necessary ? (according to quotes)
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Idée

Strategy

  • Description of envisaged strategy
Pricing policy

  • What policy are you able and do you wish to adopt ?

  • market function, target, product, competition... ?
Distribution channels

  • What will be your distribution means ?

  • Do you need sales dynamics ?
Marketing actions

  • What is the reglementation in use for your product/market ?

  • What technical and human means will you install ?
Budgets

  • What financial means will you set up ?

  • what initial investments will be necessary ? (according to quotes)
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Idea

Main stages

Commercial approach

Communication plan

Evolution to offer

Envisaged partnerships

Budgets

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Idea

Legal structure

  • What legal strucure do you wish to adopt ?
Provisional Profit and Loss

Product and charges analysis

Provisional balance sheet

Investments

Treasury plans

Synthesis of funding searched for

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Idea

Project strong points

  • What is the expected performance ?

  • What are the competitive advantages ?

  • Have you identified a product or a service satisfying a real need ?
Pitfalls to avoid

  • What are the vulnerable elements already identified, and those forseeable ?
Priorities

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